53rd Annual Fall Hereford Sale

Saturday, November 18, 2017

1:00 PM MST

7 miles east of Irma or 11 miles west of Wainwright on Highway 14 and 1 & ½ miles south

*watch for sign and flag

Please come early to view our cattle and horses and join us for lunch at 11:00 a.m. 

Sale starts at 1:00 p.m. at the Ranch. 

Click here to view our catalogue.


Sale Information

We would like to welcome you to the 53rd Annual Fall Production Sale. After 70 plus years and four generations of family raising registered Hereford cattle we still enjoy what we are doing. One of the biggest reasons is the manageability of the Hereford breed that allows the young, the old, and the occasionally crippled to enjoy the day’s work.

The hardy Hereford cattle have allowed us to get manual feeding down to forty or fifty days. From here they process their own feed. They graze native grass late into the fall, turned into standing corn with the first snows, and return closer to home to calve in April.

We feel it’s important to have the cattle survive and adapt to our environment rather than change the environment to suit the cattle. Because no one animal is deemed more important than another prebirth, the results can be measured with greater consistency and more accuracy. Mother Nature is still the boss.

Over the years we feel that the Hereford cattle are well adapted to our environment. The thickness of hide, deep haircoats, docile manner, and ability to convert roughage into pounds efficiently, has them excel during our cold Canadian winters. I don’t know if we truly appreciate what these natural Hereford characteristics do for our bottom line.

Take advantage of our numerous years of experience mating and selecting livestock when you consider your next replacement heifer, herd bull, or horse. Please come early to view the cattle and horses. Join us for lunch at 11:00 a.m. Saturday, November 18, 2017. Sale starts at 1:00 pm at the ranch. 7 miles east of Irma on Highway 14 to Ranch sign. (RR 8-2). Or 11 miles west of Wainwright.


Can't Make It To the Sale?

Video of all lots available here.

Sale Contact Information

Telephone/Fax: 780-754-2384 (Al & Lori)

Box 479
Irma, Alberta, Canada
T0B 2H0

E-mail: This email address is being protected from spambots. You need JavaScript enabled to view it. 

Al & Lori: 780-754-2384
Al Cell: 780-842-7806
Conrad Cell: 780-209-3600
Blair Cell: 587-281-0900



Additional Information

Breeding and Health 

This is a TB and Brucellosis free area. All males are guaranteed to pass tests. All cattle are on a full vaccination program and have had Ivomec. Pasture exposure dates are listed. Should any animal fail to be a breeder, we would like to be notified as soon as possible to as to make a suitable settlement.


 All animals will be at buyers risk as soon as sold. Sellers, Auctioneers and Employees are not responsible for accidents to persons or property.


 Any announcements from the auctioneer stand will take priority over all catalogued material. Extended pedigrees available upon request and if necessary EPD's and carcass data is available. 


 Insurance will be available sale day.


Delivery will be at cost. We will combine or cooperate in any shipments where possible. Cattle are at buyers risk as soon as sold. 


Several motels and hotels in Wainwright.
R&R Inn & Suites - 780-842-2277
Ramada - 780-842-5010